Research
How weak rules undermine health and economic growth in Aotearoa New Zealand and how to fix it


Adam Bradshaw, Murray Bruges
25 November 2024
Our new report, Junk Food and Poor Policy? How weak rules undermine health and economic growth in New Zealand and how to fix it, looks at how our government can take effective action to improve nutrition and health outcomes for New Zealanders. For New Zealanders to be healthy, they need to live in a healthy environment and be able to access nutritious food. If politicians fail to accept this, the same failed policies of the past will continue.
The prevailing governmental approach has been largely based on promoting personal responsibility – namely, that people can and must take responsibility for their health and the choices they make. But the food system is stacked against individuals – people cannot easily change if they live in an environment that makes that change difficult or impossible. It is no longer excusable to pursue this failed approach.
Aotearoa New Zealand needs transformative change to shift the obesity conversation from individuals’ choices to one that focuses on our commercial food environment and the social determinants of poor nutrition.
This report looks at how our current approach is deficient, and what we need to do better. The report makes three recommendations:
These changes would save lives, cost less, and protect our health system. Politicians have an opportunity here to create a healthier, more prosperous Aotearoa New Zealand.
This report builds on our previous research into the vastly different food environments that exist across Aotearoa New Zealand’s largest city, Tāmaki Makaurau Auckland. You can read that work here.
This report also draws on the report Fit for the Future: A Fair Deal on Food for a Healthier Britain, published by the Tony Blair Institute for Global Change in July 2023.
A press release associated with this report can be read here.
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